Beauty Industry

Natural 3-in-1 Clean Towelettes to Launch

The line hits Whole Foods and other retailers this summer.

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By: Jamie Matusow

Editor-in-Chief

In July Alba Botanica’s Natural Hawaiian 3-in-1 Clean Towelettes will debut to deliver three cleansing benefits in one step. The pre-moistened wipes act as a makeup remover, cleanser (with pineapple and papaya enzymes to break through oil and dead surface cells), and a toner (with Aloe and awapuhi to tone and nourish to refine pores without tightness). The soft towelettes are made from natural, biodegradable fabric and they are hypo-allergenic and alcohol-free for daily use without overdrying. They use a pH balanced formula with 100 percent vegetarian ingredients. In addition, they have not been tested on animals and they do not contain synthetic fragrances, artificial colors, parabens, phthalates, sodium lauryl/laureth sulfate or sodium myreth sulfate. The package can be resealed tightly after each use. Thirty towelettes sell for $5.99 at Whole Foods Markets, WalMart, Target and grocery and natural food stores as well as at www.AlbaBotanica.com.

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